Krista Järvinen.

Performance-based online marketing/advertising sales. B2B Solution Sales. Account Management.

Delivering tangible results with ROI clearly on shown. Strong focus on agency clients in Finland as well as key international & national accounts. Account management and affiliate program development. Strategic digital marketing planning, tracking and optimization. Creating digital sales channels to new clients.Affiliate marketing, search engine marketing, email directs.

Sales Manager across the whole product portfolio: Campaigns (CPM, CPC,CPL) Affiliate programs (CPL & CPA), Integral (cross media marketing platform), SEM
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TradeDoubler's performance-based digital marketing products and services provide our clients with the tools and expertise to drive results online whether they are looking to generate sales or drive brand awareness.

www.tradedoubler.com

Retailer acquisition and sales support. Development of sales process management tools.

Responsible for pipeline management and lead prioritization (main markets Finland, Sweden, The Netherlands and The UK). Training sales people and partners (Salesforce).

Implementation project of Salesforce CRM-system (in Pan-European environment). Customizing the system to match needs of several departments within the company.

Retailer communication: administrator for retailer communication channel and Technical API Centre (Confluence Wiki based) as well as for Digium -tool (feedback management and data collection). Supportive role in B2B marketing and in documentation.
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Fruugo is an e-commerce start-up which has its HQ in Helsinki, Finland.

Fruugo wants to bring retailers and consumers throughout Europe together for a new kind of shopping experience, one where consumers find a better way to shop and retailers find better ways to grow their business.

Sales Person, B2C (Clients: e.g Exel Sports Oy, Venemestari -lehti/Dominova Oy, Fennobon Oy). Host (both B2C & B2B) in multible events during the past few years. Special expertise: fairs, gala evenings, fashion shows and sports events (Clients: e.g Unikulma Oy, Exel Sports Oy, Nanso Oy, Speed Promotions Oy, Great Place to Work (Suomen parhaat työpaikat 2010) and various fair organizations).

Qualitative and quantitative marketing research tasks. E.g. group interviews and research data management. Basic knowledge on reporting & reporting tools.

Radisson SAS Central Sales Services in Helsinki. Individual room reservations (both B2C and B2B sales). Responsible for making bookings to all Radisson SAS hotels in the area of Finland.